MFAMEDIA.COM : What We Do




Where News Professionals Find Good Business Judgement. \|\|\|\|

WHAT WE DO

Marks & Frederick Associates is a strategic marketing firm serving the news and information industries in print, broadcast and electronic formats. MFA clients include newspapers, news agencies, television networks and electronic information vendors who use the Internet as a principal distribution medium.

Services offered by MFA are unique because the firm's expertise covers both management and editorial operations - a legacy originating from MFA's founder, Ted Marks, whose background includes serving as a domestic and foreign correspondent and a senior management executive at major news organizations.

Fundamentally, we believe that if a news organization generates a first-rate editorial product, it is going to capture a very large share of its market.

On the editorial side, MFA evaluates existing news products with a view towards expanding and improving coverage in order to reach the broadest possible audience. We urge our clients to seek the highest order of editorial excellence in publishing or producing their news products. Towards that end, we assist clients in identifying and recruiting editorial managers who the share the same high standards of editorial excellence.

But we also understand that a superior editorial product can only be sustained if the news organization is financially healthy. The profit motive is an honorable one, and we believe that profitability is a crucial factor in underwriting editorial excellence.

These two objectives converge in business plans that MFA develops for its clients. A typical business plan developed by MFA evaluates the client's current operations, analyzes existing market conditions and opportunities, and then recommends changes in a client's editorial, production, distribution and marketing operations that will expand its market share - and raise its level of profitability.

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